Hue
Customer support where every chat goes to an AI first. One click and a person takes over the thread; the AI goes quiet until it’s handed back. Each brand writes one guide the AI answers from.
2026
Aha, so you’re curious!
I started in 2019 as a developer in Manila. Someone handed me a design, I wrote the code. That was the job.
Fast forward to now, and I do a bit of everything: the design, the data, the server, the app on your phone, the email you get after you sign up. If it’s part of the product, it’s part of my job.
Forward-deployed engineer, that’s what they call it nowadays. I sit with the people who’ll use the thing, learn how their business actually runs, and build it as if the business were mine.
Got something that needs building? Tell me about it.
